An advertising and analytics measuring tool called attribution tags provides advertisers with information on how their non-Amazon marketing channels perform on Amazon.com.
- Plan
To create future marketing plans, find out which of your techniques generates the highest return on investment and increases sales.
- Measure
Recognize how your cross-channel digital marketing efforts are being felt.
- Optimize
Utilize on-demand advertising analytics to make in-flight adjustments that will help you maximize impact and guarantee effectiveness.
How to use Amazon Attribution for Advertisers?
We are aware that there are a variety of non-Amazon channels that also play important roles in the shopping experience, even while Amazon Advertising helps drive consideration for your brand and items across many contact points. You can see how these non-Amazon touch points influence how customers find and consider your products on Amazon by using Amazon Attribution measurement. You can refine and develop your digital strategy based on what you know resonates with your customers and generates value for your business on Amazon using these advertising statistics and insights.
Vendors, agencies with clients who sell products on Amazon, and professional sellers who are members of the Amazon Brand Registry can presently use Amazon Attribution. A tool provider integrated with the Amazon Ads API or the self-service interface is the two options available to eligible sellers and vendors to obtain Amazon Attribution measurement. Search ads, social ads, display ads, video ads, and email marketing are all examples of non-Amazon Ads media that are measured by Amazon Attribution.
What is an Attribution Tag?
Attribution tags are parameterized URLs that track click-throughs and attribute conversions and sales of a company’s products on Amazon, according to Amazon. That basically means that an Attribution Tag is a link to your product listing that Amazon can follow. Your Amazon Attribution account allows you to create that tag (or URL). To drive traffic to your listing, you simply include that link in your advertisement, blog post, email, or other content as you normally would.
What is the price of Amazon Attribution?
Participating in Amazon Attribution at this time is free of charge. Clicks are included in Amazon Attribution reports along with Amazon conversion metrics like detail page views, Add to Carts, and sales. Reporting is accessible via the console and as downloadable reports. The Amazon Ads API now supports Amazon Attribution. Visit our API getting started guide if you’re a tool provider to learn more.
You can finally credit sales to your non-Amazon marketing thanks to Amazon Attribution. This means that when someone buys, you will know exactly how they found your listing. This is significant because it enables you to track Amazon clients across your whole sales funnel, eliminate ineffective advertising, enhance effective ones, and boost your overall return on ad spend.
You can use a pixel to follow prospective clients on paid channels like Facebook and Google Shopping. By including this code on your website, they can track visitors from your advertisement to your page and provide you feedback on each step they take. But only if you own the website will that work. Additionally, Amazon owns Amazon, and they won’t allow you to use your unsavory spying pixel on their website.
