There are plenty of new trends emerging in the realm of competitive intelligence. This is an area where some of the world’s top corporations are fighting to be supreme. As a result, the emerging trends that are taking shape may be some of the most influential for years to come. The time to get up to speed on them is now.
The Biggest Trends Will Be Shaped By Social Media
As always, the new generation of emerging trends will very likely be shaped by events happening in real time on social media channels. However, in the course of 2020 and beyond, things may be a bit different. Due to the ongoing Covid-19 virus, the tone of social discourse on these channels has tended to sour.
This means that the emerging trends that show up first as topics of discussion on your social media pages need to be carefully monitored. These are the trends that may define the attitude of your customers toward your business for a long time to come. You need to be sure they are trending in a way that is positive for your business.
The Time to Monitor Your Online Reputation is Now
As a result, companies need to be more aware than ever of the possible negative fallout that can easily occur if they misjudge a post or reply. For example, making a post that seems to poke fun at a person over their gender, race, or even political position is an absolute fallacy. This could be a public relations nightmare.
You need to be more sure than ever before that the posts and comments that you make on your social media network accounts are more positive and neutral. You also need to monitor the tone of discussion on your social media pages. Policing these areas is crucial if you want to keep a positive and credible reputation as a business owner.
Platforms Like NetBase Quid Will Be More Influential in 2020
You should also be aware that the new generation of emerging trends will put the spotlight on platforms that you may not have previously heard of. One of the foremost new platforms to pay attention to will be NetBase Quid. Many industry experts have already hailed it as the next generation consumer and market intelligence platform.
What this means for you as a business owner should be clear. This and other related platforms are a boon to market research experts. You can use these handy new platforms to access billions of pieces of info and data all across the world wide web. You can use it to formulate a new marketing strategy in a matter of a very few seconds.
Market Research Platforms Are More Influential Than Ever
The possibilities raised by the use of such a platform should be evident. You can make use of this instant data to create a marketing campaign that will target your primary demographic in the most effective way.
Meanwhile, you can also make use of the platform to help you reach a whole new audience of potential customers. Having access to a billion different bits of info in a mere few seconds will give you an entirely new perspective to work with. It could give you the edge over your peers.
These handy new platforms are going to change the way that research and marketing are conducted on the world wide web. Of all of the new emerging trends that are taking shape in 2020 and beyond, this is the one that you should be paying the most attention to.
