Search Engine Optimization Strategy or SEO Strategy increases traffic quality, using organic results from search engines to a website. An SEO Strategy is a process that is followed when organic traffic is needed. Step by step information on how Search Engine Optimization works will follow. These steps were tried and proven.
Steps to create an SEO Strategy
- Creating keywords
The whole process of search engine optimization revolves around using keywords; this is why researching keywords is the first step in the SEO strategy. Finding keywords is easy; search on Google Suggest for keywords that target audiences will search for. Type a keyword in the suggestion box and make a note of the list of suggestions that pops up. These suggestions make fantastic keywords because they come directly from Google. Those are the exact words that people search for on Google. Also, using long-tail keywords or keywords that are longer, while they have a lower volume, they can rank a website higher. It is best to generate at least ten different keywords to know which word/words rank higher.
A keyword tool from Milwaukee SEO Company, SEMrush, can determine if the chosen keywords have a high competitive level.
- Checking the first page on Google
Now that the ten keywords are ready, it’s time to find out what’s working for them. Type one of the keywords on the list in Google and pay attention to what appears on the screen. The first few search results might show a bulleted list of tools. That can be used as a platform for a blog.
- Creating a different blog
Now that the Google search is over, a high-quality blog can be created. When writing an SEO Strategy blog, there are two prominent options: making the blog better or making the blog different. Sometimes, making the blog better makes no sense or does not help, but it depends on the topic. Making it different works better; this helps the blog stand out over other blogs offering similar content, allowing more views and shares.
- Using backlinks
To improve search engine ranking on Google, using a backlink is very important. Ranking on Google’s first page is not an easy feat, but it’s possible with backlinking. Backlinking is using a link that will trace back to a specific website. Writing a blog that consists of backlinking to more information, such as statistics and other data, helps Google rank. Using data is a crucial way of getting backlinks to a website; it is called a hook. Another hook that can be used is creating an Ultimate Guide.
- Optimizing for On-page SEO
There are three techniques that can be used when optimizing content.
- Internal Linking – this is linking from high-authority websites to websites that need authority.
- Shorter URL – generally, people choose short URLs over longer URLs. URLs can be shortened by using a keyword or a keyword plus another word instead.
- Semantic SEO – optimizing by using Semantic SEO means that research is done for words that relate to the target word and then use them. To find these words go to Google Images and type the target keyword, and a list of words similar to the target words will pop up.
- Create enticing content
A website may have the best content, but it will not get traffic if it is not appealing to visitors. It does not have to cost a lot of money to get designs done; using a Milwaukee SEO company can save you from spending extra money on content designs.
- updating old content
Even though there is content on a website about a particular topic updating or relaunching that same content can drive new traffic.
While SEO sounds daunting for one person to do, it can be done. In those events where it becomes overwhelming, the Milwaukee SEO company can be of great assistance.
