Today social media represents a good opportunity to sell and position your product. But with so many social media platforms around, it might be hard to get started. There are many social media platforms at the moment, and each one with their own characteristics that it might get difficult to know how to begin.

If you’re not an experienced user of social media there are some important factors to keep in mind when it comes to digital marketing.

Know your customer

Imagine that you’re selling baby clothes, there are not many chances that men in their early  20´s will buy or look into your product.

If you’re targeting the wrong audience, it doesn’t matter how good your business or your product is, it wont work.

It is very important that you take some time to know and understand your target audience, and invest resources to get a good profile.

A good way to start is to get your existing customer database and use it to map the profile of your ideal client.

As we mentioned there are many social media network platforms, you’ll need to know which one matches the profile of your ideal customer.

Search posts and publications and gather information regarding topics that involve your industry, start listening for problems you can solve. Try to engage by giving meaningful advice, this will earn you trust.

A good way to start gathering information could be simply talking to existing customers, the goal of this will be to know in which social media they spend most of their time. You can also get valuable information by setting up surveys, most social media platforms provide this tool.

Once you understand, and most important, know where to find your ideal customer, the next step will be to create relevant content for your potential customers. To be able to do that first you need to have a good understanding of the needs of your future clients, and offer solutions.

Features of social media

If you want to unlock the full potential of your selling, it is essential to have a full understanding on how particular social media platforms work.

A good way to begin is to do research and understand how all the different features that the platform provides could be useful to promote your product.

For instance on Instagram, it is very important to use all the features this app provides, and understand how they work.

There are apps that can be an aid to your sellings, and can help you on learning how to sell on Facebook Marketplace.

The looks matter

If you are aiming to look professional, aesthetic is key. Most of the social media platforms give special importance to image, so make sure that the image you use to promote your product has a good quality. Remember that users make decisions based on how it looks on a post or a page. Who would be interested in a company or a product that doesn’t care of its own image?

Keep it consistent

Sometimes there’s a lot of people disappointed, saying that social selling doesn’t work for their products. But it turns out that this experiences come from people who post every few weeks with no clear strategy.

If you want to have results and succeed on social networks you have to be consistent. This is the way you can build an audience and turn that reach into an effective strategy.

.