If you are a musician and want people to know about you, listen to your music and appreciate it, then you don’t need to wait for a good break. You can get popular among audiences by just creating your own YouTube channel where you can upload your music videos on a regular basis. The biggest challenge here is to get exposure and discovery by labels, agents, and audiences. You need to grow your fan base and channel subscribers as you can’t just stop at uploading the videos on your channel or sharing it on social platforms and just hope people should watch it. Hoping doesn’t always work especially on a social platform like YouTube where thousands of video content is uploaded every minute.
If you have great music content, then it needs to be found. It is important to be positive about gaining attention and reaching those who are unaware of your music videos. Run a series of YouTube ads so that your target audience finds out your video content. YouTube Ads are completely different from PPC or paid social campaigns. People can discover videos in different ways like by searching on the YouTube search page, selecting a music video from the homepage feed, or clicking recommended videos on the watch page.
Advertise Your Music Video or promote youtube channel Using YouTube Ads
You can use YouTube to advertise in an effective way to your target audience who are interested in listening to your music. by topics, keywords, or demographics, like “Indie music.” Creating a video ad campaign is just a matter of a few minutes. Simply create your account, upload your video ad and you are good to go! Your video will reach your target audience and you will start getting a response from them. You can measure success by checking the dashboard to track views, clicks, and budget details.
Different Types of YouTube Ad Formats
- TrueView ads: TrueView in-stream ads play before a viewer’s selected video. At the bottom of the screen. There is a small countdown timer. You can skip these ads as there is a skip ad button on the right-hand side of the screen. These ads have a companion banner ad that is exhibited in the right-hand sidebar above the suggested videos list. You can customize TrueView in-stream ads with text overlays and calls-to-action. In this ad type, you are only charged when viewers choose to watch your complete ad, or view it for at least 30 secs, or interact with the ad in some way.
- Non-skippable in-stream ads: Non-skippable instream ads are exactly similar to TrueView ads except viewers cannot skip them. These ads are not very popular as users don’t have control over them. These are generally 15 to 20 seconds long. In this, the advertiser has to pay on a CPM basis, which means that advertisers pay a fee per thousand views.
- YouTube Bumper in-stream ads: These are just like non-skippable video ads that are played before a viewer’s chosen video. These are less than 6 seconds long. In this, advertisers have to pay for bumper ads on a CPM basis.
- Sponsored card ads: Sponsored cards appear in between videos as small call-to-action (CTA) popups. A small ‘i’ symbol comes up in the upper right-hand corner of a video. On clicking it, the card expands.
- Overlay ads: YouTube overlay ads are the simplest type of YouTube ads. These are banner ads that appear at the bottom while the video is still running.
Conclusion
YouTube advertising is quite overwhelming. Different types of advertising formats give marketers a full opportunity to try their hands on each ad type and continue with the one that proves beneficial for promoting music channel or video.
