It is helpful to schedule your social media posts but it is just the beginning. Here are three tips that can help you develop a positive strategy on social media.
- Select the best channels
Jetpack allows you to schedule posts on Facebook , Twitter , Google+, Tumblr, LinkedIn and Path. You would want to share content with the channels that your audiences use the most. At first, there will be some trial and error, but using analytics will help you discover the channel your audience is most focused on, so you can concentrate your efforts there. That increases people’s chances of seeing and sharing your posts.
- Set a frequency to
Set continuity in the number of times you write, until you know where your audience is. Experts recommend posting to Facebook or other networks many times a week, and to Twitter a few times a day.
- Share a whole range of content
While it is great to share your own articles, you might also want to share content published by experts in your field. Share posts, ask a question or share a quote from others in your industry.
By doing so, you are avoiding looking overly promotional and establishing yourself as an industry expert who knows where and how to find interesting content. You may end up developing a friendship with an inspiring leader, another business owner or an online publication manager who might invite you to write a guest post on their own blog.
One thing all the social media accounts do follow is that they still gain any followers if they post or share something.
So, it is really important that you pay attention to what kind of social media post you send. If you want business followers then try sharing those technical messages. Such issues include the kind of posts you share to grow social media followers-
- If you are voicing a strong opinion about something that matters a lot to your audience then it can be risky. But the positive side to such a thing is that it will help you gain a great deal of interaction, publicity and sharing.
- One thing people are sure to be listening to is when you present data to them. Either they will accept it, or question it. They would certainly partake in it in both directions. The plus point is that if you are the data originator then they will surely follow you and they do not miss anything.
- If you have allowed yourself to be the best source of breaking news that is valuable to your business, then you are sure to be followed by people to know all the things going on.
Write on a daily basis
Posting on a daily basis as well as maintaining the post quality may be difficult for you.
The bitter fact, however, is that no matter how many followers you have on social media, if you stop posting then people will quickly forget you. It is vital you keep your presence but do not get too busy and overdo it.
For the frequency of posting, there is no hard and fast rule, but make sure you post less on the sites managed by an algorithm, and more on those when their real time is.
Over the years, you will come to learn that your number of followers increases and decreases as your posts are normal.
